Ok if your not a Seth Godin fan then you should be. You can subscribe to his blog @ http://sethgodin.typepad.com/. This video that he did has some really great points that I think are very relevant to the Real Estate Industry.
He makes a great point about not trying to please everyone with your product or services. Just make sure what you do is the very best for the niche that your are trying to serve (your tribe). His example of Apple vs Nokia is a great one. Apple said hey lets make a phone that is very expensive and isn’t for everyone and does some very specific things well, and look what happened. Then Nokia said he lets make an average phone that is either free or very inexpensive and see what we get.
This concept holds true for you business. Don’t try to be the best price on the block or the best bargain. Create a services that is the best and make it invitation only. You will be amazed at the response you will get compared to being the bargain average services.
Thanks for taking the time.