Can we start to use some different words in our industry that can make us sound a bit more professional?
Words we need to stop using in Real Estate.
If we want to show up like a Real Estate Trusted Advisor then we need to stop using certain words.
- We do not have DEALS! In this industry, I hear this word all the time. This is one of the biggest transactions in a person’s life so let’s call it what it is. We have Transactions.
- The last time I checked any services or resources I provide for my clients has a fee attached to it. When I pay this fee on your behalf it isn’t automatically free to my client. It still costs money; therefore it becomes complimentary for my clients.
- When I visit my financial planner, she refers to me as a client not a customer. When I am representing you in a Real Estate transaction you are my Client.
- When I provide specific services to you in the capacity of a Real Estate Trusted Advisor there is a specific Fee that I charge. This is not a commission it is a Fee.
I think this video is powerful in explaining that we are the only reason why we succeed or fail. I have taught over 3500 Real Estate agents about building daily and weekly habits that will allow them to succeed. What is interesting is you don’t often hear is “I didn’t work”, what you hear is ” The program wasn’t right for me.” I is interesting that when I see someone succeed it is because they decided to work and commit to actions that would give them a positive outcome over time. When we fail, it’s isn’t because of the program it is because we decided to not commit.
Harvard social psychologist Amy Cuddy In her new book, "Presence,"
says people quickly answer two questions when they first meet you:
- Can I trust this person?
- Can I respect this person?
She goes on to say that Trust is by far the most inportant. So many times in business today we put the trust second and try to impress and gain respect. She says we have it all wrong. Click here to read her full article.
Thursday, January 28 • 4:00pm – 4:30pm
Senior Vice President, Client Services, Windermere Real Estate
Michael Fanning is responsible for assisting with the growth of the Windermere brand. His responsibilities include expanding the network of Windermere offices and consulting with owners to develop recruitment and longevity programs while incorporating a strong understanding of the technical side of the tools Windermere provides. Fanning has been instrumental in the growth and development of many of the technology tools offered to Windermere… Read More →
Patrick Lilly holds a coveted position in the world of New York real estate as not only a top-tier producer, but a sought-after expert who has been spotlighted in books, the media and seminars. A mainstay in the industry for over 25 years, Lilly has excelled to great heights in his field thanks to his exceptional market knowledge, proven flair for successful deals and strong relationships with clients and peers alike. | | Strong sales success… Read More →
Broker and Co-Owner, Unit Realty Group
Joe Schutt, REALTOR® began his career in real estate in 2003 as a sales agent before going on to found Unit Realty Group (unitboston.com), a Boston-based boutique brokerage in 2012 where he serves as broker owner. Professionally Joe has been recognized for industry excellence and currently serves on the board of directors for the Massachusetts Association of Realtors (MAR), Greater Boston Association of Realtors (GBAR), and… Read More →
Great Article form KCM Blog about being Proactive as a Real Estate agent.
Even Ducks Know the Importance of Prospecting
So my Mom got a call last week asking if she would sign off so my Uncle Ben could be honored with the Naming of American Legion Post#407 – "LTC George Franklin (Ben) Aiken American Legion Post #407"
She asked why was there something she didn't know about my Uncle? We all knew he was very committed to being in the military but he never talked about any of his success. Every time he would tell a story it was always to honor his fellow commrads never about himself. He was so amazingly humble we had no idea. My Mom received a Military Resume they had done for Uncle Ben and in that article we now see how amazing he really was.
George Franklin Aiken
(July 7, 1937 – July 29, 2007)
Lt. Col. Ret. George (Ben) Aiken passed away on July 29, 2007 in Gig Harbor, WA. Benny (as referred to by friends and family) was born on July 7, 1937 in El Paso, Texas to Nolan and Marcella Aiken. He received a Bachelor of Arts Degree from Texas Western College and was Vice President, Secretary, and Pledge Master of his fraternity, Phi Kappa Tau. Upon graduation in 1960, he received his commission into the United States Army. He earned a Masters of Arts Degree in Public Administration from Webster College. Early on in his military career he spent a great deal of time on duty in Europe and later on as a Green Beret in the Special Forces, he served multiple tours of duty in South East Asia. He was awarded numerous medals, some of which were the Legion of Merit, Distinguished Flying Cross, the Meritorious Service Medal (2), the Bronze Star (3), the Silver Star, Purple Heart (3), and a President’s Citation. His last assignment was that of Olympics Security Coordinator for the Summer Olympics in Korea.US ARMY, Retired as a Lieutenant Colonel, Infantry/Special ForcesHeld numerous worldwide assignments as both a Line Officer and in Staff positions during a 28-year professional Military career:
Directed and supervised 2800 personnel at Ft. Polk, LA. as well as first line responsible for the G5 (Civil Affairs) functions relating to Emergency Management of Natural Disasters affecting this very large (40,000 person) Military/dependent community . Directed and supervised 1400 personnel at Ft. Devens, MA and Bad Tolz, FRG with operations in diverse locations throughout Europe, the Middle East, and Africa. Directed and supervised 2200 personnel in the Republic of Viet Nam providing strategic level Intelligence to the Commander-in-Chief and conducted tactical operations against North Vietnamese elements in Laos and the Republic of Viet Nam.
Planned and conducted counter-terrorism activities during the 1988 Summer Olympics in Seoul, Republic of Korea. Responsible to the Commander-in-Chief for the Security of 28 venues from the DMZ to the southern tip of the country; integrating both civilian and military multi-national elements. Planned and directed Special Operations Command (SOC) activities during the Granada incursion.
Planned and conducted training of Special Forces elements (A- & B-Team level) of fourteen countries in Europe, Middle East, Africa, Southeast and Northeast Asia.
TWIN FEATHERS Enterprises, Tucson, AZ (CAGE: 0BXY7): Type-A CONSULTANT: Performs as a Security Engineer involved in Vulnerability Assessment/Risk Analysis (VA/RA) of DoD High-Security Installations, Development of Accreditation documentation. Assigned to Department of State Site (DOS) Survey Team for Anti-Terrorism/Counter-Terrorism / Physical Security upgrade-enhancement project at numerous OCONUS locations worldwide. (Licensed PI (AZ) w/CCA).
He retired in 1988 after 27 years of serving our country and moved to Tucson, Arizona where he taught ROTC for the Pima County Schools. In 2005 he moved to Fox Island, WA to be near his family. He was preceded in death by his mother and father. He is survived by one sister, Dorothy Fanning and her husband, Harry. He had a nephew Michael Fanning, and his two children, Jack and Emerson and also his niece Deana Fanning and her son Jared. One of the last things Benny did was to sponsor Jared on a trip to Europe to play in two soccer tournaments. He was very proud to be able to do that. He will be missed by his many friends and family. At his request, there will be no public memorial and his ashes will be returned to Tucson.
When you are a true hero you don't need to talk about it because it just is! In Honor of my Uncle Ben!
We are not focused on what makes brokers worth their weight in gold at all. I'm sorry but providing listing data was big in 2000 but today it's about the experience and the power of a well trained professional Real Estate advisor. Someone who has amazing market knowledge, mastered the skills of negotiation, and understands every friction point that can occur in this very difficult transaction and keeps their customer one step ahead at all times.
Marc Davidson wrote this article and it is spot on.
"Maybe I’m crazy, but in my mind strong brokers still have a wide-open opportunity to do things Zillow could never do. They can create an undeniable culture, supply hand-to-hand support, create real community connections and build a brand that holds the promise of homeownership more meaningfully than any media company ever could."
As an industry we need to stop having fear about the unknown and start looking at what services we provide today. We need to honestly ask ourselves, what is the experience my customers have when they work we me? Is it the absolute best or is it just average, am I as professional as I can be? Do I have amazing relationships with my customers and how entrenched am I in the community that I serve? We need to focus on what can be better instead of what is up ahead that we can only speculate on. If we would commit ourselves to excellence in our industry and do what we already know how to do the outcome would be amazing.