Can we start to use some different words in our industry that can make us sound a bit more professional?
Words we need to stop using in Real Estate.
If we want to show up like a Real Estate Trusted Advisor then we need to stop using certain words.
- We do not have DEALS! In this industry, I hear this word all the time. This is one of the biggest transactions in a person’s life so let’s call it what it is. We have Transactions.
- The last time I checked any services or resources I provide for my clients has a fee attached to it. When I pay this fee on your behalf it isn’t automatically free to my client. It still costs money; therefore it becomes complimentary for my clients.
- When I visit my financial planner, she refers to me as a client not a customer. When I am representing you in a Real Estate transaction you are my Client.
- When I provide specific services to you in the capacity of a Real Estate Trusted Advisor there is a specific Fee that I charge. This is not a commission it is a Fee.
I think this video is powerful in explaining that we are the only reason why we succeed or fail. I have taught over 3500 Real Estate agents about building daily and weekly habits that will allow them to succeed. What is interesting is you don’t often hear is “I didn’t work”, what you hear is ” The program wasn’t right for me.” I is interesting that when I see someone succeed it is because they decided to work and commit to actions that would give them a positive outcome over time. When we fail, it’s isn’t because of the program it is because we decided to not commit.