Foursquare may already have a place in Real Estate

So you may have heard of this new Social Media phenomenon using geo-tagging called Foursquare. It is the newest fastest growing game in the smartphone social media arena today.

If you want to get a great idea on how it works here is a great article from Realtor Magazine‘s blog that gives you a better understating about the application.

I have only been using foursquare for a few days now but as I use it I find myself seeing ways that it would benefit the Real Estate Agent.

Think about this scenario.

You now have four square on your phone and you holding a Open House this Saturday. Foursquare is syndicated to your facebook account as well as your twitter account. When you arrive at your open house you now check in and mention that two blocks away is a great coffee shop so if your in the area you might want to grab a coffee and stop by this great home that you are holding open. If fact you may have checked into the coffee shop your self prior to arriving at your open house because you are the Mayor of that particular coffee shop!  For the people in your network via twitter, or facebook,   you have just pinged them with that info and who knows they may just stop by, if they are out and about. It is just another way to have a touch point with these individuals who use these applications daily.

Quote for the Realtor Magazine artilce that we should all think about

Are you ready for this?

It’s coming. Apps like foursquare are the future of social media. The lines between online and face-to-face are blurred. Information is immediate, and can be pushed to a client, simply based on their location. It’s a huge opportunity and a scary risk, all at the same time. If you’re evaluating foursquare based on ROI, I think you’re missing the point. REALTORS® will need to be proficient on networks like these in the future. Might as well start figuring them out by playing this silly game. Now, who wants to go out and earn a “Don’t Stop Believing” badge with me tonight?”

So I want to know where will your next check in be?

Posted on April 14, 2010 at 1:08 pm
Michael Fanning | Category: Real Estate Related, Uncategorized | Tagged , , ,

4 responses to “Foursquare may already have a place in Real Estate”

  1. I find Foursquare really helpful at large conferences. In Austin for SXSW it was the tool that allowed me to meet up with folks after each day’s presentations. No need to call or text to see where people where headed – I could look on Foursquare and see that everyone was checked in at a particular restaurant.

    Foursquare is a silly game, but if you are looking for a house in my zipcode…. there a really good chance I’m the Mayor of each and every neighborhood.

  2. Michael Fanning says:

    I love that, see I’m new to it but it is situations like that were we have technology that allows us to connect up much easier. I’m going to have to remember that next time I’m at a conference. Thanks Geordie.

    Go Mayor Geordie

  3. Just think of all those times you are stuck in an airport with a 2 (6?) hour layover. Wouldn’t it be great to meet up with a client or college classmate for lunch? If you both happen to be stuck at the airport, you could see them on Foursquare. What if you are at the airport and getting ready to take a cab home… and you see a neighbor on Foursquare is at the airport too… why not share a cab home? Foursquare is a “serendipity enabler.”

  4. Michael Fanning says:

    Geordie, I totally get it. I was talking to David Gibbons with Zillow on this topic and he sees the ability at some point for geotagging to morph into a great buyers tool, he isn’t so sold on foursquare but that said it is new sites like foursquare that either become something else as users discover news ways to use it or it allows for other companies to tweak the idea and make it even better. All very exciting.

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