I read a stat the other day from NAR. It stated that when a buyer was asked right after the close of their transaction if they would use their broker again 83% said yes but in reality only 11% actually used the same broker.
Same question applied to the Seller and 82% said they would use their broker again but only 28% actually did.
The biggest reason for this disparity has to do with the broker only interacting with their customers during the transactional phase of their business and then having no follow up of any kind. Here is something you should think about.
“We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdraw from our emotional subconscious. The sum of these interactions and encounters add up to how we feel about particular products, brands, or services. Little things. Feelings. They influence our everyday behaviors more than we realize.”
I was asked the other day about this exact problem and if social media could play a role in enhancing the relationship by allowing for more micro interactions. In fact this is exactly how using social media is suppose to work.
Then came the question that proves why we still have a disconnect.
“How can I automate the interaction with my social media data base, is this possible.?”
Think about it this way, do you automate your friendships? Is there a company you can go out and pay to meet your friends for drinks and go to events with them then have them report back to you about how well the relationship is coming along? I think we all know the answer to this one. Building long lasting relationships is built on, connections, consistency, trust, and being real. I challenge you, before you venture out to find new clients look at the clients you have now. How much micro interaction is going on in that world for you?