What do you know about your customers?

Think about this for a min “Today, if you go to an important meeting and you haven’t bothered to Google the person and their company, it’s practically an offense. Your about to spend an hour together and you couldn’t be bothered to look them up? It’s expected, no longer amazing.”

With the Internet being what it is today there is a lot of information you can find out about someone for the sake of establishing a better more personal relationship.  The business you are in is based on a foundation of strong transparent relationships. What do you know about your customer so the next time you meet with them they are impressed that you remembered. Remember showing up just as a business person isn’t all the matters today. Learn to connect and find the little things that make a big difference.This post was sparked by an article I read from Seth Godin’s blog. Called

What’s expected vs. what’s amazing