Facebook
Twitter
Pinterest
Copy Link
It doesn’t take much, it just takes a little.
If the slightest change can make such a huge impact then why do so many people not do it? It amazes me today that you can map out a solution for success for someone and they will still find a way to fail. This image below form the book the Slight Edge explains how only 5% of people today are willing to put the effort in for the long haul.
Many times the small change may not be comfortable at first but if that change is embraced and done over and over again the impact can be dramatic. Easy example. Recently I came across a program called my fitness pal. It is a very simple app that tracks your daily calorie intake. According to this app my slight change suggestion was to reduce my calorie intake by 500 c. a day. Slight change right? What is amazing is how 500 calories over the course of a month add up to 15,500 calories . How about over a year, how about over 5 years?
Many times we set a hurdle in our mind about how the change is too difficult. We don't visualize that change every day and then we never are able to see the long term impact. This is why 95% don't succeed. Not sure but I'm willing to put the effort in everything I do to be in the 5%.
It doesn't take much, it just takes a little.
If the slightest change can make such a huge impact then why do so many people not do it? It amazes me today that you can map out a solution for success for someone and they will still find a way to fail. This image below form the book the Slight Edge explains how only 5% of people today are willing to put the effort in for the long haul.
Many times the small change may not be comfortable at first but if that change is embraced and done over and over again the impact can be dramatic. Easy example. Recently I came across a program called my fitness pal. It is a very simple app that tracks your daily calorie intake. According to this app my slight change suggestion was to reduce my calorie intake by 500 c. a day. Slight change right? What is amazing is how 500 calories over the course of a month add up to 15,500 calories . How about over a year, how about over 5 years?
Many times we set a hurdle in our mind about how the change is too difficult. We don’t visualize that change every day and then we never are able to see the long term impact. This is why 95% don’t succeed. Not sure but I’m willing to put the effort in everything I do to be in the 5%.
You have to put your mind to it.
Do you know those people who will sit in a room and bring up problem after problem after problem, then they look at you and ask what are you going to do about it? I would go out on a limb and say that 95% of the time they are the problem. Lots of times there are things that happen that are not in our control to change but most of the time we are the answer to making a difference, and making a change. Recently my friend and long time co- worker Allen Benson made a huge change in his life. Allen and I go all the way back to high school where we played football together, we worked side by side for many years at Windermere as well. One thing about Allen was when he put his mind to something you had better jump on for the ride because he was going to go about 110 miles an hour. Take a look at this photo that he posted up on his facebook just today.
Allen has never been one to complain or point fingers but when it came time to do something different or better he did it. Today Allen is a tri-athelete and not only is he one, but his family is right there with him all the way competing right along side him.
My point to this post is first and foremost to say way to go Allen! Second to say that remember that you are in control. Too many times we want to look around and find someone to blame for where we are. The reality of it is we are the only ones that can take us where we choose to go. The next time you want to complain take a min and ask yourself have you done all that you can to make it better?
It is all about Micro interactions and embracing change.
I recently saw a great slide show by David Armano called Micro interactions in a 2.0 world. After looking at his presentation it hit me that currently today we struggle to get into the Web 2.0 world and we have to figure out how to get there.
Think about what we still do. We still advertise in news papers, we have meetings to talk about how we are going to divide up add space in a newspaper, we still have agents that want to have their pictures on their business cards, or buy banners that talk all about how great the agent is. We use acronyms that even today the customer still does not have a clue what they mean.
I say all this because we have to be open to change and understand that the way we did business 5 years ago isn’t going to continue to work. David makes some powerful statements in his presentation such as. ” The consumer is changing form a passive consumption to active participation.” This means that they want to be apart of our business and contribute so I ask you, should we have to allow that to happen? Unfortunately the consumer experience varies so much from deal to deal that we would say “no we can’t let them talk about us and make that viewable to the public.” I ask why not? Remember “A brand is not what you say it is, it is what they say it is.” according to David.
We have to start looking at how we interact in small micro interactions in many different places. Social networking, websites that currently attrack large amounts of eyeballs to real estate information. How do we make sure in these environments we show up consistently, professionally, and with integrity. As there are more and more places to interact on line it allows for further fragmentation of our brand and creates even more confusion for our customer.
It is important that we think like business people and make sure that we understand our customer better. We also have to be aware of all our touch points with the customer and remember that all of them add up. David says this..
I do believe that we are at a crossroad and we have to begin to think differently about how we interact with our customers. We need to embrace social networking, we need to understand blogging and begin to engage the customer not as a transaction but as a person that can help to enrich our consumer experience by allowing them to give us useful feedback that will enhance our processes. David has a slide that really shows what this shift should look like.
to see all his slide refer to the link at the top of this post.
