Be Smart when using a QR code.

So there seems to be a big buzz these days about QR codes. I’m seeing them pop up all over the place. The idea behind the QR code is great but I’m finding that Realtors aren’t really thinking about the content behind the code.

Let me give you a few examples.

So  you have a website that you love. You just found out that you can now put a QR code on your news letter that you mail out monthly. Great this is going to be so cool!

Ask yourself this question when you scan a QR code. “What device am I using?”  Yep, you got it your using a hand held smart phone in most cases.

So has that great site of yours been mobile optimized? What will your site look like on my Droid when I snap a shot of the QR code? What will the experience be for me? Will I be able to read all your great info?  Will I be able to see great high res pics of the homes you have listed?

Many times web pages look great on a computer screen but transfer them to a mobile device and they look horrible. Many companies today are making sure that they are building mobile optimized solutions so the experience the customer has when they find your QR code will be the best experience on the device they use to view your site.

Here is a good article that talks about some of the points I make in this post. Popular! But are they effective?

BTW Mark has done a good job making sure his site has been mobile optimized.

Posted on June 16, 2011 at 12:30 pm
Michael Fanning | Category: Business today, Technology, Windermere Real Estate | Tagged , , ,

3 responses to “Be Smart when using a QR code.”

  1. Wendy Medlock says:

    We like to put them on our flyers, directed to the Windermere site … http://www.windermere.com/listingnumber. It’s great because they get all the remarks, photos, virtual tour and flyer all in one easy location!

  2. Michael Fanning says:

    Great point Wendy. Another place I’m seeing this is using Listing Xpress 2.0 where they have created a unique single URL for the listings which is also mobile optimized. Either way, both great ideas. Thanks for commenting.

  3. Ryan Martin says:

    It’s also a good idea to generate your QR code from a company like ScanLife, so you can change the URL after the code is created. While there are several free programs that will generate QR codes it is really nice to have the ability to track the traffic and make adjustments as necessary.

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