What is “Fabled Services”?

The last few days I’ve been teaching for Windermere in a class called Ninja Installation! The class is about life and business and the concept of, the more you give the more you receive. It also is about mastery and being extra ordinary, going above and beyond and getting people to say WOW!. By doing this you create amazing relationships and eventually come to have fabled (a legendary story of supernatural happenings) services.

Last night I get home form work and find a small hand addressed letter to my wife from her cleaners “Bakker’s Fine Dry Cleaning”.

To set the stage for this story. We don’t use the same cleaners. She switched to a different one because it is right next to the coffee shop that she loves. She just started going to this cleaners maybe 3 weeks ago. When she opens up the envelope there is a hand written note from the owner thanking her for her business, a 50% off coupon for her next visit, and a survey asking her to tell them how they are doing.

If you could have heard the excitement in her voice. I’m sure at some point in her day this story is going to be told by her, to her friends. Look i’m writing a blog about it today.

See it doesn’t take much but it takes something. There are so many times we have an opportunity to give fabled services but we let it slip through our fingers losing that opportunity. In todays world of services you have to have that “Wow Factor”! You can’t afford not too.

I know what you all are thinking? When am I switching dry cleaners? ūüôā Stay tuned!

Posted on March 15, 2012 at 3:52 pm
Michael Fanning | Category: Business today, customer services, Real Estate Related | Tagged , , ,

What is "Fabled Services"?

The last few days I’ve been teaching for Windermere in a class called Ninja Installation! The class is about life and business and the concept of, the more you give the more you receive. It also is about mastery and being extra ordinary, going above and beyond and getting people to say WOW!. By doing this you create amazing relationships and eventually come to have fabled (a legendary story of supernatural happenings) services.

Last night I get home form work and find a small hand addressed letter to my wife from her cleaners “Bakker’s Fine Dry Cleaning”.

To set the stage for this story. We don’t use the same cleaners. She switched to a different one because it is right next to the coffee shop that she loves. She just started going to this cleaners maybe 3 weeks ago. When she opens up the envelope there is a hand written note from the owner thanking her for her business, a 50% off coupon for her next visit, and a survey asking her to tell them how they are doing.

If you could have heard the excitement in her voice. I’m sure at some point in her day this story is going to be told by her, to her friends. Look i’m writing a blog about it today.

See it doesn’t take much but it takes something. There are so many times we have an opportunity to give fabled services but we let it slip through our fingers losing that opportunity. In todays world of services you have to have that “Wow Factor”! You can’t afford not too.

I know what you all are thinking? When am I switching dry cleaners? ūüôā Stay tuned!

Posted on March 15, 2012 at 3:52 pm
Michael Fanning | Category: Business today, customer services, Real Estate Related | Tagged , , ,

Social Media does not generate business, relationships generate business!

Yep you heard that correctly! I just attended an amazing Windermere Installation taught by Larry Kendall from the Group out of Fort Collins Colorado.  The entire premise of the Ninja program is based around being in the FLOW, and understanding that Real Estate is a CAREER!

I’m always amazed when I talk to groups of Realtors and ask the question. “How many have a facebook page or a Linkedin page or a twitter account?” ¬†Lately almost every hand will go up. Then I ask the question, “How many people interact and engage daily on their¬†various¬†accounts?” Usually 75% if not more of the hands go down.

Here are some numbers that you may not be aware of.

  • 1-2 days is the normal time a customer takes to pick a Realtor.
  • 8-18 months is the time they take investigating the market.
  • 11% of buyers used the same realtor they used¬†previously.
  • 18% of Realtors followed up with customer after closing.
  • 73% Realtors ¬†are making their primary income from a ¬† ¬† ¬† ¬†source other than Real Estate

It is pretty clear that on average the typical Realtor just isn’t in the FLOW. It could be because they don’t see Real Estate as a career. ¬†This article might explain some of the problem.

Not sure about you but I’m not going to use a Doctor that is also a barrista on 4 out of the 7 days a week.

The key to being¬†successful¬†in Real Estate is about having¬†knowledge in the industry, Being trustworthy, and¬†having relationships with your customers that¬†span¬†far beyond the transaction. What Social Media allows you to do is to interact and engage with your customers daily, however remember that the best relationships come from genuine engagement. If all you do is¬†re-post¬†content and drop in from time to time without looking for the¬†opportunities¬†to have face to face interaction then you are¬†wasting¬†your time in the Social Medial world. Remember it isn’t who talks or post the most it is the person that creates value on a¬†consistent¬†basis. Social Media is just another channel that connects you to individuals that you are wanting to establish¬†relationships with. Once a relationship is created then business can happen.

Would love to hear how you are successfully connecting with your client base.

Posted on July 30, 2011 at 1:48 pm
Michael Fanning | Category: Business today, customer services, Interesting stuff, Real Estate Related, Windermere Real Estate | Tagged , ,