Let me tell you what they didn’t print.

Let me tell you what didn’t get printed. I also said that Just having a great website isn’t enough in today’s world. Windermere understands that you have to compete on all levels which is why we are launching some new amazing tools and options for our customers with a new www.windermere.com site. Great new office.com sites and new agent.com sites.

But the bigger piece is the way our Brokers show up day in and day out. Buying and selling a home is a huge deal, using a Windermere agent that has the knowledge and expertise, is worth it’s weight in gold.

They didn’t print the part about the home we sold in Magnolia and how an identical listing up the street that was listed by redfin was about 68,000 high and while our Windemrere agent listed and sold our house in 4 days at 100% LP the Redfin listing sat for over 3 months and sold at 89% of LP. There is a huge difference.

All the technology in the world doesn’t replace that relationship and hard work ethic that good real estate brokers bring to the table day after day. I know other companies have great brokers as well but I’m bias in I think Windermere has some of the best and they prove it day after day by dominating the market, Selling homes quickly, and having a very strong loyal customer base. Just look at what happened a few weeks back in the Puget Sound Business Journal battle of the brands.  We made it all the way to the second place up against some pretty amazing brands. That doesn’t happen because you have a great website. It happens because you invest in people and you show up and give back more than you take. You make sure you exceed customers expectations day in and day out.

That is what didn’t get printed. 🙂

Posted on September 11, 2011 at 11:27 am
Michael Fanning | Category: Business today, Interesting stuff | Tagged , ,

2 responses to “Let me tell you what they didn’t print.”

  1. Jay West says:

    Great response! Imagine how important it is to have hardworking and ethical Buyers’ Agents when dealing with foreign clients in Mexico. I see a role there!

  2. Fanning,
    Don’t sweat it. You came across far better than Joe Spencer at JLS. He sounded like they consider Redfin to be on equal footing with JLS, which I happen to know first hand is the furtherst thing from the truth. I didn’t like that they quoted you saying you used Redfin as a part of your home search without including your other view points that you mentioned in this blog, but that’s an unfortunate part of talking to the media. I DO like that the Times did a piece about how Kellman is essentially wearing his tail between his legs at this point and that the company has been forced to submit to something very similar to the traditional real estate model. The Times definitely made their point in that regard and I think every full service real estate company is glad that someone FINALLY pointed that out. However, on the flip side, I do not understand why a real estate company that represents minimal market share continues to get these feature pieces when all they really do is provide a great website and nothing much more. Ahhhh, the joy of the media. Can’t live with them, can’t kill’em.

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