The great Realtors put their knowledge out into the transparent world!

I get asked the questions all the time from Realtors , why would I want to blog? This isn’t always an easy questions to answer not because I don’t have the answer but because many times my answer isn’t what the Realtor wants to hear. I just read a great article from Brian Boero with 1000watt on just this topic.

Brian says this: ( click here to read the full article)

“Here’s the deal: I believe the role of real estate data formed into charts, graphs, reports, and websites has diminishing differentiating power. And difference – substantive difference – will be increasingly determinative in a world where everyone’s got the same charts, widgets and reports hanging off their professional Christmas tree.

This stuff may cosmetically enhance a Realtor’s value proposition – to a point. But it won’t sustain it.

I’m not saying you shouldn’t have market charts on your website. A market report to share with clients is a good idea. You have to deliver a CMA.

You should get these things. Soon, you will appear deficient without them. Just don’t count on them to set you apart.

Well, you could bite the bullet and blog. It will produce results if done well.”

The point that really comes home for me from this article is this. I  hire a Realtor for their deep knowledge about the areas I’m interested in living. I don’t hire them because their website rocks, or because their data graphs look great. Granted they need these things but at the end of the day it is about my trust and confidence that they have the knowhow to get me the house I want or the ability to sale my home in this tuff market. The problem however is that many Realtors keep all the amazing knowledge up in their heads and don’t let it out until they have a client. You need to use it to empress potential clients. The Realtors that do this will always win at the end of the day!

I challenge you to step out of your comfort zone and put your thoughts and information out there in the transparent world. You will see results.

Posted on December 16, 2010 at 1:35 pm
Michael Fanning | Category: Business today, customer services, Real Estate Related, Uncategorized | Tagged , ,

4 responses to “The great Realtors put their knowledge out into the transparent world!”

  1. I agree completely. I guess that’s why I started blogging about Leavenworth real estate in January of 2005.

    What saddens me is how many agents:
    1. Don’t really know their market that well. (or have even defined what “their” market is.)
    2. Can’t comprehend writing a blog that isn’t about selling.

  2. Michael Fanning says:

    Hi Geordie, thanks for always giving insightful comments. I would agree, you can’t just blog because you feel you have to. You can tell when the writer of a blog isn’t passionate about their topic. You have to want to do it and you need to determine what voice your going to push out on a regular basis. Thanks again.

  3. Steve Curtis says:

    You are what you do, what you think, and what you express. And in our business and in life the value of your contribution is really HOW what you do, what you think , and what you express positively impacts the people and the world around you. Anyone can think great thoughts, but until those thoughts are expressed to the world and turned into action there will be no impact.

    In today’s world one of the most potentially effective ways to do that is to blog

  4. Michael Fanning says:

    Good point Steve, I would also add accountability. I think that some people don’t put it out there because they know they will be held accountable to the standards they talk about. I do agree with you that words always need to be followed up with actions, and we need to be held accountable for our actions.

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