Business todaycustomer servicesReal Estate RelatedUncategorized December 16, 2010

The great Realtors put their knowledge out into the transparent world!

I get asked the questions all the time from Realtors , why would I want to blog? This isn’t always an easy questions to answer not because I don’t have the answer but because many times my answer isn’t what the Realtor wants to hear. I just read a great article from Brian Boero with 1000watt on just this topic.

Brian says this: ( click here to read the full article)

“Here’s the deal: I believe the role of real estate data formed into charts, graphs, reports, and websites has diminishing differentiating power. And difference – substantive difference – will be increasingly determinative in a world where everyone’s got the same charts, widgets and reports hanging off their professional Christmas tree.

This stuff may cosmetically enhance a Realtor’s value proposition – to a point. But it won’t sustain it.

I’m not saying you shouldn’t have market charts on your website. A market report to share with clients is a good idea. You have to deliver a CMA.

You should get these things. Soon, you will appear deficient without them. Just don’t count on them to set you apart.

Well, you could bite the bullet and blog. It will produce results if done well.”

The point that really comes home for me from this article is this. I  hire a Realtor for their deep knowledge about the areas I’m interested in living. I don’t hire them because their website rocks, or because their data graphs look great. Granted they need these things but at the end of the day it is about my trust and confidence that they have the knowhow to get me the house I want or the ability to sale my home in this tuff market. The problem however is that many Realtors keep all the amazing knowledge up in their heads and don’t let it out until they have a client. You need to use it to empress potential clients. The Realtors that do this will always win at the end of the day!

I challenge you to step out of your comfort zone and put your thoughts and information out there in the transparent world. You will see results.