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Real Estate Related Do you have a tribe? Ok if your not a Seth Godin fan then you should be. You can subscribe to his blog @ http://sethgodin.typepad.com/. This video that he did has some really great points that I think are very relevant to the Real Estate Industry. He makes a great point about not trying to please everyone with your product or services. Just make sure what […]
Real Estate Related What drives your social media efforts? When you look at the bigger picture of Social Media you need to have an engine that drives content to each Social Media site.  In most cases with the successful agents today that content is being driven from a blog based website.  Here are some key elements for this blog based website. Make sure the […]
Real Estate Related Embrace change and succeed in business. In the world of Real Estate, especially today we are in a state of flux. The economy has taken a big toll on our business, relationship building and marketing are going digital, and the banking industry is causing real estate deals to fall out of escrow on a daily basis.  All that said it really […]
Real Estate Related The word MARKETING does not exist in SOCIAL NETWORKING! Ok, this is more of a rant; I’ll admit it. I just read a great article courtesy of a Facebook post by  Rich Jacobsen. “How to Take Your Social Networking to the next level” The article was about social networking and had five really great points that we can all benefit from.  No where in the […]
Real Estate Related Marketing Creativity So I have to say that Google is pretty creative in that the page they use really doesn’t have anything on it except for the word Google. It is what they do with that word that makes them so creative. I’m curious just how many people go to google just to see what they will […]
Real Estate Related One of our own becomes a Trulia Mayor. So you don’t like to blog, or you wonder if blogging will really help your business. Well, if you ask Carl Medford he will tell you exactly how it’s worked for him. “Carl Medford (Fremont, CA) – Windermere Agent – TruliaPro With the motto of, “Helping You Write The Next Chapter In Your Life,”™ Carl […]
Real Estate Related What is the hype of the IPhone? So Redfin just launched a I phone app, John L. Scott just launched a Iphone app, who hasn’t launched a Iphone app? “Windermere that’s who”  You may ask “what is all the hype, everyone has an Iphone?”  Really? Well I don’t and I don’t intend to get one anytime soon. There are a few reasons why. For starters AT&T […]
Real Estate Related Understanding good facebook etiquette! Recently Justin Waskow and I taught an advanced facebook class where we demonstrated how to use facebook to reach out to your sphere in better ways. One of the questions that came in was about putting links to your listings up on wall posts. Both Justin and I agreed that this is not a good […]
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Real Estate Related I’m not the only one not reading the News Paper! Interesting times that we live in today. After going through our latest meetings with Windermere Owners about advertising in the world of realtor.com I still am shocked at how the newspaper keeps coming up in our conversations. I just don’t know what aversion we have to limiting how we participate with the news paper. Notice […]
Real Estate Related I'm not the only one not reading the News Paper! Interesting times that we live in today. After going through our latest meetings with Windermere Owners about advertising in the world of realtor.com I still am shocked at how the newspaper keeps coming up in our conversations. I just don’t know what aversion we have to limiting how we participate with the news paper. Notice […]
Real Estate Related News Paper Advertising REALLY? “The last time I read a news paper I was cracking my buggy whip and looking for fresh ground to plant my claim flag.” All kidding aside, one of the challenges I see today in the world of Real Estate is based on how we market and where we market. I was in a meeting […]
Real Estate Related Building relationships takes time. As I’m out in the field with real estate agents talking about the importance of Social Networking, one of the common push backs  I get is this. “Well you don’t sell real estate so you have time to be on facebook all day, I’m busy and don’t have time for that stuff I have a […]
Real Estate Related It really isn't about you! OK this is what I’m talking about. Some overflow from my last post talking about how the Real Estate industry needs to get out of the image marketing and get real about what the customer perceives to be of value. This blog had some real funny ones that you have to take a look at. […]
Real Estate Related It really isn’t about you! OK this is what I’m talking about. Some overflow from my last post talking about how the Real Estate industry needs to get out of the image marketing and get real about what the customer perceives to be of value. This blog had some real funny ones that you have to take a look at. […]
Real Estate Related It is all about Micro interactions and embracing change. I recently saw a great slide show by David Armano called Micro interactions in a 2.0 world. After looking at his presentation it hit me that currently today we struggle to get into the Web 2.0 world and we have to figure out how to get there. Think about what we still do. We still […]
Real Estate Related How is our web traffic doing? As I’m out in offices on a weekly basis I do get a ton of feedback from agents on what they like and don’t like about Windermere.com. In the NW we are always compared to John L Scott who also has a great site for searching for homes. After we made some significant changes to […]
Real Estate Related Don’t under estimate Craigslist when it comes to Real Estate. Again Windermere is leading the industry when it comes to online marketing. Recently we ventured into a partnership with an amazing company called ubadoo. Ubadoo unlike companies like postlets and others has a unique value proposition when it comes to listing aggregation. As real estate professionals it is our responsibility to represent each property as […]
Real Estate Related Don't under estimate Craigslist when it comes to Real Estate. Again Windermere is leading the industry when it comes to online marketing. Recently we ventured into a partnership with an amazing company called ubadoo. Ubadoo unlike companies like postlets and others has a unique value proposition when it comes to listing aggregation. As real estate professionals it is our responsibility to represent each property as […]
Real Estate Related The Gen Y can why can’t we?             I was with my nephew on a ski trip not to long ago and witnessed  how the Y generation is so different then the previous generations and I’ll explain.  The Y generation is not afraid of technology in anyway shape or form. In fact they have with them at […]
Real Estate Related The Gen Y can why can't we?             I was with my nephew on a ski trip not to long ago and witnessed  how the Y generation is so different then the previous generations and I’ll explain.  The Y generation is not afraid of technology in anyway shape or form. In fact they have with them at […]
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